Mobile Social Networking Comes To Lao...Almost
Yozzo, a Bangkok-based mobile content firm launched in Lao last week in partnership with the country's third largest mobile operator calling the service "mobile social networking".
The Thai software developer company, Yozzo Co.,Ltd and mobile operator, Tigo Lao Millicom, has launched the first Mobile Social Community in Lao People's Democratic Republic.
Bangkok, Thailand, December 25, 2009 --(PR.com)-- Yozzo Co., Ltd, provider of the Mobile Social Network and Mobile Content Platform "Yozzo" has launched the service in Laos, together with the popular Laotian mobile operator, Tigo Millicom Lao.“We are very proud and excited to expand our reach in Southeast Asia by launching in Laos," says Allan T. Rasmussen, Managing Director of Yozzo Co., Ltd. "We hope the community can help to bring a positive social impact in the daily life of the Lao user."Yozzo is a combination of a social networking platform paired with a mobile content sharing portal, users can use their mobile phone browser to get access to Yozzo and download free mobile content directly to mobile phone.
via pr.com
Here is the company's entry on CrunchBase (an index for start-up company and internet business).
Yozzo.com is a social community with focus on Thai and international members accessing the mobile web with their mobile phone and the mobile internet browser; Opera Mini.
via crunchbase.com
Yozzo calling itself a mobile social network is a somewhat misleading as it is an operator-exclusive portal for sharing and viewing content rather than a Facebook on mobile.
Mobile social network is yet to really take off in Thailand or Lao but, with services like Twitter and FourSquare providing a compelling reason to access social networks through mobile consumer attitudes and behaviour may suit the arrival of mobile social networking, which would likely come from existing social networks pushing their mobile credentials.
Yozzo will have a difficult job establishing itself in Lao as it is only available on through the country's third largest operator and on deck. Through the business model its success will be based on the success of content (accessed, downloaded and paid for by subcribers) rather than subscriber numbers and advertisers which true social networks rely on.
Seems Lao will have to wait a little longer for real mobile social networking.
