Japanese mobile content market growth: 2004-2009
Social gaming, virtual goods and other mobile-centric trends are driving this highly developed marketplace.
Social gaming, virtual goods and other mobile-centric trends are driving this highly developed marketplace.
Recently stumbled upon a number of interesting statistics from Thai operator AIS from a press release announced back in early December (2009).
The reliability of the stats is questionable as there is neither a source nor a reference. Social media user data is notorious difficult to find per country, particularly for smaller markets like Thailand.
However according to AIS
There are about 1.34 million Facebook members in Thailand with over 5 million viewers.
Regarding Twitter, there are 600,000 members with over 1.2 million followers.
There are over 6 million AIS Mobile Internet users at present.
There are about 100,000 users of Facebook on mobile phones.
There are about 30,000 users of Twitter on mobile phones.
The user statistics do not seem too drastic although it is not 100% clear what Facebook's "over 5 million viewers" refers to and the mention of "over 1.2 million followers" for Facebook in Thailand is also unclear.
Using the AIS statistics the following is true:
** 7.5% of Facebook users in Thailand actively update through their mobile phone compared to 5% of Twitter users
** Facebook membership in Thailand grew by 15% September through November [or which ever time AIS statistics date from - stats 1,160,980 in Jan 2009 to 1,340,000 - see here for more)
** More than 5% of Twitter users in Thailand took part in the recent Tweeple Talk Thai-language Twitter event (with an estimated 30,000-40,000 in attendance)
More light on this is definitely required.
Buddhist monk Wor Wachiramethi has applied social networking to deliver Dhamma to a wide range of people.
The website www.dhammatoday.com offers people a chance to study Dhamma, and have Dhamma in their lifestyle.
The website http://www.dhammatoday-.com was recently introduced through the support of Software Park Thailand and IT companies.
The monk noted that the biggest influence in the world today is not power or money, but technology. "People today use technology for defiling purposes, why don't we adopt technology to serve the Dhamma. So we and the Dhamma volunteers set up the Dhammatoday as a channel for people to study the Dhamma," the monk said.
Twitter and Facebook of Dhammatoday serve all groups of people, from the prime minister to kindergartners.
The director of the Vimutyalai Institute noted that Dhammatoday has more than 30,000 members on Facebook one month after its launch, and over 7,000 users of Twitter in two weeks.
With the limitation in space of Twitter, what is to be sent must be short but deep in meaning, it must represent the core of Dhamma, and this is the advantage of technology.
The monk noted that topics that members have raised over the website are mostly about working, the remaining are concerned with family and questions about Dhamma practice. Obviously there are no politic issues over Facebook and Twitter because this is the creative stage.
"Unless this technology is available, I can promote the Dhamma to just a certain level of scope," the director said.
From now on, anyone who would like to study Dhamma can be get closer to the Dhamma any time.
It is 95 percent completed, and the remaining 5 percent is welcome for feedback. "We would like to have everyone comment and jointly create Dhammatoday. It is the website for anyone, not only Thailand, but for the world," the monk said.
In the near future, all the content will be translated in English, and this will start on Makha Bucha day. There will be interactive features including live broadcasts of preaching by Phra Wor from anywhere in the world over the web.
This is a small step for a Thai monk, but an important step for Buddhist dissemination in Thailand to deliver to the world, he said.
"We would like to present Buddhism in a positive light so that anyone can learn the core of Buddhism," he said.
The goal of Dhammatoday is to have people study the Dhamma, and have Dhamma in their lifestyle. People need not wait to fall sick or suffer before studying the Dhamma - they can have Dhamma as a part of their daily life.
The monk noted that people around the world are interested in Dhamma because it has been proved the best and most practical approach. The world now is coming to the most critical turning point, and people are turning to Dhamma for solutions.
"We cannot reject technology, iPhones or computers, but we should use technology as a tool to extend our potential. Technology should play a role in fulfilling Buddhism's dissemination," he said.
Asked whether it's wrong for a monk to use IT, Venerable Wor replied that technology is just a medium, whether its is good or bad depends on the users. If one uses it with wisdom, technology will become a tool to enhance the potential of the monks in working with the Dhamma, but without wisdom, it will damage the monk himself.
The website also has virtual temple rooms including a reflectional room, a mindful room, and an inspirational room where visitors can learn the Dhamma through the 3D feature.
At present, the website is hosted at Kasetsart University, handled by Dhamma volunteers of the university.
This has been talked about for a while.
It makes absolute sense to connect with people using modern technology although it seems unlikely that children as young as kindergarten age use Facebook as the article suggests.
Progress will be interesting, particularly once the English language option is complete and the website has genuine global appeal.
Op-ed from Isriya Paireepairit, Analyst at the Siam Intelligence Unit in the Bangkok Post evaluating technology, the internet and social media in Thailand over 2009.
Few points to make following some of the analysis.
[Filed under technology winners]
Social Media Marketing Thanks to Twitter and @PM - Abhisit and his cabinet, @Thaksinlive, @Suthichai and The Nation focus on hyping up social media, everyone is now aware and social media marketing events are popping up all the time. 2009 was the year of the social media gold rush for the marketing and PR industry. The marketers have just realised the power of social media and believe it to be a magic wand that will reverse the decline in the advertising industry. Next year, reality will hit when they will realise it is not all it was hyped up to be.
I don't see this rush for gold though Twitter and social is beginning to catch on. As it stands, there are too few business making use of Facebook, Twitter et al in Thailand - the hype is likely to occur once business start flocking to the medium next year.
[Filed under technology losers]
A year ago, Hi5 was the social network of Thailand. Then the girls learned of Facebook's quizzes and games. They switched, and the boys followed.
Whilst Hi5 has seen Facebook close the gap it is still important to stress (see here and here) that Hi5 remains Thailand's most popular social network for now.
[Filed under technology losers]
Citizen journalism It was the big thing of 2008 but ultimately it failed to live up to the hype. After a year of blogs and citizen journalism, the Thai media scene is still the same, dominated by only few big papers. I cannot see any local parallels of the Huffington Post or Perez Hilton in this country.
Yozzo, a Bangkok-based mobile content firm launched in Lao last week in partnership with the country's third largest mobile operator calling the service "mobile social networking".
The Thai software developer company, Yozzo Co.,Ltd and mobile operator, Tigo Lao Millicom, has launched the first Mobile Social Community in Lao People's Democratic Republic.
Bangkok, Thailand, December 25, 2009 --(PR.com)-- Yozzo Co., Ltd, provider of the Mobile Social Network and Mobile Content Platform "Yozzo" has launched the service in Laos, together with the popular Laotian mobile operator, Tigo Millicom Lao.“We are very proud and excited to expand our reach in Southeast Asia by launching in Laos," says Allan T. Rasmussen, Managing Director of Yozzo Co., Ltd. "We hope the community can help to bring a positive social impact in the daily life of the Lao user."Yozzo is a combination of a social networking platform paired with a mobile content sharing portal, users can use their mobile phone browser to get access to Yozzo and download free mobile content directly to mobile phone.
via pr.com
Here is the company's entry on CrunchBase (an index for start-up company and internet business).
Yozzo.com is a social community with focus on Thai and international members accessing the mobile web with their mobile phone and the mobile internet browser; Opera Mini.
via crunchbase.com
Yozzo calling itself a mobile social network is a somewhat misleading as it is an operator-exclusive portal for sharing and viewing content rather than a Facebook on mobile.
Mobile social network is yet to really take off in Thailand or Lao but, with services like Twitter and FourSquare providing a compelling reason to access social networks through mobile consumer attitudes and behaviour may suit the arrival of mobile social networking, which would likely come from existing social networks pushing their mobile credentials.
Yozzo will have a difficult job establishing itself in Lao as it is only available on through the country's third largest operator and on deck. Through the business model its success will be based on the success of content (accessed, downloaded and paid for by subcribers) rather than subscriber numbers and advertisers which true social networks rely on.
Seems Lao will have to wait a little longer for real mobile social networking.
Crampton provides a glimpse of his encyclopaedic knowledge of social networking in Asia in this brief interview with Robert Scoble at LeWeb 09.
There is no mention of Thailand, instead the focus is on the larger more influential markets of China, India and Japan where business models and usage is hugely different from socnets in the West.
As a former Bangkok resident, and head of Ogilvy's Asia operations, Tom is more than well clued up on Thailand, as I can testify from interviewing him for a social media piece in Director Thailand.
Hola, I'm Jon the newly arrived Asia Editor at international tech blog The Next Web.
It has been a while but I'm revamping my Posterous while I temporarily have no space to call my own online.