Mobile Social Networking's Big Potential In Thailand
Here's a piece from the Director Thailand blog on the potential of mobile social networking in Thailand during 2010.
2010 is here and rather than review the year we’d prefer to launch straight into mobile social networking, a technology which could break through and have a major influence on Thailand and its businesses this year.
Just to be clear, we are not advocating that mobile social networking will grip every mobile phone owner across Thailand but, in a world where western markets set digital trends, social networking has the potential emerge as a major force in a similar way to Twitter’s rise over the last 3-6 months.
Key to the development is users’ points of access - in this case smartphones such as the iPhone, BlackBerry, high-end Nokia or others. The demand for such devices is rapidly growing in Thailand as the media has recently commented.
Here is an excerpt from a recent article in The Nation:
“Thailand's smart-phone market is expected to grow to sales of 400,000 units in 2009, or about 35 per cent more than the 320,000 sold last year, according to market intelligence firm International Data Corporation (IDC) Thailand.
The local smart-phone market still has a lot of room for growth. About 20,000 units are currently being sold per month, while total mobile-phone sales are around 700,000 to 800,000 per month. But the market for traditional mobile phones is showing flat growth, and is likely to fall further.”
To read the rest click here.
