Social Media Spotlight: Adidas, The Star Wars Collection [Director Thailand]
Back in November Adidas previewed its new collection of shoes and sports wear based on Star Wars.
Mashable has details of a cutting edge campaign, the Star Wars Death Star Super Laser, to promote its new products and definite a new level of interaction for social media campaigns.
“The Adidas Originals application uses Facebook Connect to personalise the application experience, even granting you power over the Death Star control deck so you can blow up your Facebook friends’ streets with help from Google Maps.”
In combining Facebook and Google Maps, Adidas is offering a compelling application with huge potential to spread virally.
Tapping into Facebook is perhaps the key aspect to this campaign as it takes advantage of established networks of friends built into the site (an average user has 130 Facebook friends) to pass the campaign around to those who have been blown up and those who see the application being used on a contact’s news feed.
And icing on the cake? Where it is supported, Google Street View can be used to pin point the exact location the laser will hit.
Your target has no chance of surviving, on Facebook at least.
As proof, here is a shot of me taking out the Director offices...it’s ok, I’m safely working from home today.
